📞 +92-325-8777222
GLOBAL G.A.P. ISO 22000 HACCP Shariah Compliant Shariah Compliant IPO
SE Fruits and Vegetable Limited
EST. 1998 Shariah Compliant Logo Shariah Compliant IPO PDF ↗

Pakistan's
finest harvest
shipped to your shore.

From the sun-drenched orchards of Bhalwal to customers across the Gulf, Central Asia, Europe, Australia, and the Far East, SE Fruits & Vegetable Limited delivers premium Kinnow citrus, mangoes and farm-fresh potatoes with uncompromising farm-to-container integrity, ensuring quality, traceability, and freshness at every stage of the supply chain.

Explore Our Produce →
28+
Years of trade
22+
Countries served
100%
Quality assured
Kinnow mandarin
Signature crop

Kinnow Mandarin

Juicy, deep-orange and unmistakably Punjabi. December to March.

Mango
King of fruits

Chaunsa & Sindhri Mango

Honey-sweet flesh, aromatic and fibreless. May to August.

Potato
Farm staple

Fresh White Potato

Hand-graded, washed and packed for long-haul shipping. February to December.

🍊 Kinnow 🥭 Chaunsa Mango🥔 Fresh Potato 🚢 22+ Countries✦ Global G.A.P. ✦ ISO 22000 🍊 Kinnow 🥭 Chaunsa Mango🥔 Fresh Potato 🚢 22+ Countries✦ Global G.A.P. ✦ ISO 22000
Company Brochure & Overview

Exporting Nature's Finest, Globally

Discover the full story of SE Fruits and Vegetable Limited. Explore our signature produce, the markets we serve across 22+ countries, and why partners worldwide trust us for premium quality, freshness and reliable supply chain execution.

  • ✓ 100% Natural Produce
  • ✓ 22+ Export Countries
  • ✓ Premium Packaging
  • ✓ Global Standards
View Full Brochure →
SE Fruits and Vegetable Limited brochure
📖 Click to View Interactive Brochure
About SE Fruits and Vegetable

Three decades of trust, grown in Punjab.

SE Fruits & Vegetable Limited is a Pakistan-based, export-led fresh produce company connecting local growers with international buyers across more than 22 countries. Headquartered in Sargodha, Punjab - Pakistan's leading citrus-producing region.

28+
Years of Trade
22+
Countries Served
100%
Quality Assured
🌱
Farm to Port

Vertically integrated from orchard to bill of lading.

❄️
Cold-Chain Certified

Pre-cooling, reefer containers and humidity control.

🌍
Global Reach

Serving markets from Middle East to Far East.

✅
Certified Quality

Global G.A.P., ISO 22000 and HACCP certified.

Learn More About Us → Partner with us
Who We Stand For

Our Vision & Mission

The principles that guide every harvest, every carton and every container we ship.

🌱
Our Vision

Vision Statement

To become Pakistan’s largest and most efficient fruit and vegetable exporter, scaling new heights in exports and value addition through operational excellence, market expansion, innovation and trusted customer relationships.

🚀
Global Market Leadership
Expanding Pakistan's horticultural export footprint across 22+ international markets.
⚙️
Operational Excellence
Certified cold-chain logistics, Global G.A.P. & ISO 22000 food-safety standards.
S
SE Fruits and Vegetable Limited
Board of Directors
🎯
Our Mission

Mission Statement

To grow, pack and deliver the finest Kinnow, Mango and Potato to customers across the world by combining traditional Punjabi orchard wisdom with modern cold-chain logistics, internationally recognised food-safety standards and lasting partnerships with growers, employees and importers.

🌱
Global Agricultural Excellence
Exporting to 25+ Countries Across 4 Continents
Investor Relations • Shariah Compliant IPO

Now preparing for listing on the Pakistan Stock Exchange.

SE Fruits & Vegetable Limited is certified Shariah Compliant for our upcoming PSX IPO. Review our official Shariah Certificate, audited financial statements, and listing prospectus below.

Shariah Compliant Logo
Shariah Compliant IPO FY 2026

Official certification for Islamic investors & funds.

View Signed Certificate (PDF 272 KB) ↗
Shariah Compliant
Shariah Certificate PDF
Signed compliance certificate FY 2026
↗
📄
Annual Report
FY 2026 (PDF)
 📰
Media Coverage
Arab News & Video
Leadership

Board of Directors

Our experienced board guides the company's strategic direction with integrity and vision.

CEO
SA

Shahzad Anwar

Chief Executive Officer / Director

MA

Mahmood Ahmad

Director

MN

Mudassar Nazir

Director

YK

Yasmin Kousar

Director

SI

Sana Iftikhar

Director

Independent
MI

Muhammad Ilyas Butt

Independent Director

Corporate Governance

Executive Management

Senior executive leadership steering corporate strategy, financial stewardship, and regulatory governance.

CEO & Director
SA

Shahzad Anwar

Chief Executive Officer (CEO) & Director

Executive Committee
CFO
RO

Rai Omar Basharat

Chief Financial Officer (CFO)

Finance & Accounts
Secretariat
MR

Muhammad Rafique

Company Secretary

Statutory Compliance
Operational Excellence

Management Team

Dedicated functional heads directing procurement, processing, export logistics, accounting, and international quality control.

SA
Shahzad Anwar

Managing Director / CEO

Leadership
MA
Mahmood Ahmad

Director Procurement & Finance

Procurement
MN
Mudassar Nazir

Director Business Development

Development
RO
Rai Omar Basharat

Chief Financial Officer

Finance
MR
Muhammad Rafiq

Company Secretary

Secretariat
AZ
Aurang Zaib

Manager Accounts

Accounts
MS
Muhammad Shafiq

Manager Exports

Exports
BH
Bilal Hasan

Business Development & Marketing Manager

Marketing & BD
AH
Asif Hayat

Quality Controller

Quality Control
Our Produce

Hand-picked from Pakistan's richest soils.

A focused catalogue. World-class quality. Year-round availability across our three signature crops.

Kinnow
Citrus

Kinnow

Availability from December to March

A juicy mandarin hybrid that thrives in Punjab's climate. Vivid orange skin, easy peel and a refreshing sweet-tart balance.

Origin
Sargodha, Punjab
Variety
Feutrell's Early, Kinnow
Packaging
5 / 10 / 15 kg cartons
Container
26 MT (40' RF)
Mango
Stone Fruit

Mango

Availability from May to August

Pakistan's pride. Aromatic, honey-sweet flesh with virtually no fibre. Loved across Europe, the Gulf and the Far East.

Origin
Multan & Mirpur Khas
Variety
Chaunsa, Sindhri, Anwar Ratol
Packaging
2 / 4 / 5 kg cartons
Container
22.5 MT (40' RF) / Air
Potato
Vegetable

Potato

Availability from February to December

Smooth-skinned, firm white potatoes ideal for table use, processing and long-haul export. Washed, graded and brushed.

Origin
Okara & Pakpattan
Variety
Asterix, Cardinal, Sante
Packaging
10 / 25 / 50 kg mesh bags
Container
30 MT (40' RF)
Our Packaging

Export-ready premium packing.

Custom-branded cartons designed for freshness, protection and shelf appeal across international markets.

Kinnow export packing
Premium Packing

Kinnow Mandarin

Export-grade cartons for international markets

Mango export packing
Premium Packing

Chaunsa & Sindhri Mango

Carefully packed for freshness and shelf appeal

Our Process

From orchard to ocean, obsessively controlled.

01
Harvesting

Harvesting

Crops are hand-picked at peak ripeness by trained orchard teams.

02
Sorting

Grading

Each unit is washed, sorted by size and graded against export specs.

03
Packing

Packing

Custom-printed cartons and mesh bags built for long-haul reefer shipping.

04
Shipping

Shipping

Reefer containers dispatched from Karachi and Port Qasim worldwide.

Exporting To

Trusted on five continents.

Each season, our consignments journey through Karachi Port, Port Qasim, and inland dry ports to long-standing partners across the world. From the bustling fruit markets of Tashkent and wholesale hubs of Indonesia to retail chains in Dubai and grocery stores from Slough to Sydney, SE Fruits carries Pakistan’s finest produce across borders. For buyers worldwide, our name stands for quality delivered, reliability proven, and trust earned season after season.

22+
Countries
5
Continents
🌍 Middle East
7 markets
United Arab Emirates Saudi Arabia Oman Qatar Kuwait Iraq Bahrain
🌏 Far East
5 markets
Indonesia Philippines Singapore Malaysia Cambodia
🌐 Central Asia
6 markets
Uzbekistan Tajikistan Kyrgyzstan Kazakhstan Turkmenistan Russia
🌏 Other Regions
5 markets
United Kingdom Poland Australia Bangladesh Sri Lanka
🇦🇪 United Arab Emirates 🇸🇦 Saudi Arabia 🇴🇲 Oman 🇶🇦 Qatar 🇰🇼 Kuwait 🇮🇶 Iraq 🇧🇭 Bahrain 🇮🇩 Indonesia 🇵🇭 Philippines 🇸🇬 Singapore 🇲🇾 Malaysia 🇰🇭 Cambodia 🇺🇿 Uzbekistan 🇹🇯 Tajikistan 🇰🇬 Kyrgyzstan 🇰🇿 Kazakhstan 🇹🇲 Turkmenistan 🇷🇺 Russia 🇬🇧 United Kingdom 🇵🇱 Poland 🇦🇺 Australia 🇧🇩 Bangladesh 🇱🇰 Sri Lanka

Partner with SE Fruits and Vegetable Limited

Get in touch for the current price list, container specs and seasonal shipping calendar.

Contact Us →
Retail Presence

Our fresh quality produce is sold in Middle East and Central Asia at these Supermarkets

Middle East supermarket partner Middle East supermarket partner Middle East supermarket partner Russian supermarket partner Russian supermarket partner
SE Fruits Kinnow displayed in Middle East supermarket

Our Kinnow in Supermarkets

Premium display at Middle East retail stores

SE Fruits Kinnow on supermarket shelves

Retail Shelf Presence

Trusted quality on supermarket shelves across the region

Get in touch

Let's grow business together.

Reach out to our team in Pakistan or Dubai. We respond to every enquiry within one business day.

📍
Head Office, Pakistan

Chak No.06 SB, Tehsil Bhalwal, District Sargodha, Pakistan

🏢
Branch Office, Dubai

Al Aweer Fruit and Vegetable Market (Representative Office), Dubai, UAE

Phone
+92-48-6644762 +92-344-6848528 +92-334-4596228 +971-50-418-6023 (Dubai)
Email
info@sefruits.com admin@sefruits.com

Send us an enquiry